If you invite your customers to the customer survey with a classic e-mail, then the cover letter in the e-mail is the first point of contact with your survey. As a rule, the customer does not yet know that you want to conduct a survey with him. Therefore, the cover letter should be well worded so that as many customers as possible participate in the survey.
The cover letter for a customer survey should include the following content:
With the apparent abundance of information, don’t fall into writing too much. The point of the cover letter is to inform the customer, but not to invite them to read a “novel.” Always remember: attention spans are short and your customers have other activities to do.
We have formulated a sample text for you below:
you have been a customer of ours for quite some time. We are very pleased about that. In order to continue to offer you good service and the best selection of products in the long term, we rely on your feedback. We would therefore like to invite you to participate in our survey.
The participation is anonymous and will take about 10 minutes. However, you also have the option to leave us your contact details at the end of the survey for possible queries.
If you have any questions, please get in touch with your personal contact.
Thank you in advance
Your Customer Team
